1. Who We Are
For purposes of this policy, “RTR Next Gen Homes,” “we,” “us,” and “our” refer to the RTR Next Gen Homes website and related online marketing experience associated with Rosaura Trejo. Real estate services are offered by Rosaura Trejo under Fathom Realty FL LLC.
RTR Next Gen Homes is not represented as a separate real estate brokerage, lender, title company, insurer, attorney, appraiser, inspector, or financial advisor.
2. Scope of This Policy
This policy applies to information collected through this website, contact links, property inquiry flows, real estate lead forms, email communications, phone calls initiated from the website, WhatsApp links, text/SMS communications where enabled, analytics tools where enabled, property information or property information tools where active, and related vendor or brokerage systems used to respond to consumer requests.
This policy does not control the privacy practices of third-party websites, property information platforms, brokerage platforms, lenders, inspectors, title companies, insurance providers, social media platforms, map providers, CRM vendors, analytics providers, or other external services. Those services are governed by their own policies.
3. Information We May Collect
We may collect personal information that you provide directly, information generated by your website activity, information from real estate-related communications, and limited information from service providers or public/transaction-related sources.
- Contact information, including name, email address, phone number, preferred communication method, and message content.
- Real estate inquiry details, including desired location, budget, price range, property type, bedrooms, bathrooms, timing, financing status, household needs you choose to share, and other purchase or selling preferences.
- Communication information, including emails, calls, voicemail, WhatsApp messages, SMS/text messages where enabled, appointment requests, and follow-up history.
- Property-search information, including search filters, viewed properties, saved preferences, listing inquiry details, showing requests, and related property-search interactions when those features are active.
- Technical information, including IP address, browser type, device type, operating system, referral URL, pages visited, date/time stamps, approximate location inferred from IP address, cookies, security logs, and website performance data.
- Marketing and source information, including campaign source, landing page, advertisement or social referral, QR code source, form source, and similar attribution data.
- Transaction-related information you voluntarily provide or that is reasonably necessary to coordinate real estate services, subject to applicable brokerage, legal, brokerage, and transaction recordkeeping requirements.
4. Sensitive Information
Do not submit Social Security numbers, bank account details, wire instructions, identification documents, health information, immigration status, protected-class information, or other sensitive data through ordinary website forms, email, SMS, WhatsApp, or unsecured channels unless specifically requested through an appropriate secure process.
If sensitive information is received unintentionally, it may be deleted, restricted, or handled only as reasonably necessary for legal, brokerage, transaction, security, fraud-prevention, or compliance purposes.
5. Children’s Privacy
This website is intended for adults and real estate consumers. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that information from a child under 13 was submitted without appropriate consent, we may delete or restrict that information.
6. How We Use Information
We may use personal information for legitimate real estate, business, website, compliance, and consumer-service purposes, including:
- Responding to inquiries and requests for information.
- Coordinating consultations, showings, buyer/seller discussions, and follow-up communications.
- Providing information about properties, neighborhoods, market conditions, real estate process steps, and available services.
- Operating, securing, testing, maintaining, and improving the website.
- Managing lead intake, lead routing, CRM records, appointment coordination, and communication preferences.
- Complying with brokerage policies, property information requirements, legal obligations, professional standards, audit obligations, dispute resolution, fraud prevention, security, and recordkeeping needs.
- Sending requested updates, confirmations, reminders, or relevant real estate communications, subject to your communication preferences and applicable law.
7. Legal Bases Where Applicable
Where privacy laws require a legal basis for processing, we may process information based on consent, performance of requested services, legitimate business interests, compliance with legal or regulatory obligations, protection of rights and security, or other lawful bases recognized by applicable law.
Submitting a request, contacting us, clicking a communication link, or using website features may be treated as consent to process the information necessary to respond to that request, subject to applicable law and your available choices.
8. Real Estate Inquiry and Transaction Context
Real estate inquiries often require sharing or using information with transaction participants and service providers. Depending on the nature of your request, information may be used to coordinate communications with a brokerage, property information vendor, lender, mortgage professional, title company, attorney, inspector, appraiser, insurance provider, builder, developer, seller, buyer, landlord, property manager, or other professional involved in a potential or actual transaction.
We do not control the independent privacy practices of those third parties once information is provided to them at your request, with your consent, as part of a transaction, or as otherwise permitted by law.
9. property information, Property Data, and Listing Privacy Boundaries
When property information property-search features are active, property data may be sourced from property data provider, property data provider, or other property information sources according to applicable licenses, brokerage approvals, source rules, and display requirements.
Property information displayed through property information feeds is generally listing-related information, not consumer personal information submitted by website users. However, your search activity, property inquiries, saved preferences, showing requests, and communications about properties may be treated as personal information.
Confidential participant-only information, private remarks, seller/occupant private contact information, showing instructions, security details, and other restricted fields should not be publicly displayed. If such information is discovered, it may be removed or restricted without notice.
10. Cookies, Analytics, Logs, and Similar Technologies
This website may use cookies, server logs, browser storage, pixels, analytics scripts, embedded content, map tools, security tools, and similar technologies to operate the website, maintain sessions, protect against abuse, measure performance, understand traffic sources, improve user experience, and support marketing attribution where enabled.
You may restrict cookies through your browser settings. Some features may not work properly if cookies or scripts are disabled. Where legally required and technically available, we will provide or honor applicable consent, opt-out, or preference mechanisms.
11. Calls, Email, SMS/Text, and WhatsApp
If you call, email, submit a form, click a phone link, send a WhatsApp message, request a consultation, or otherwise contact us, we may use the contact information you provide to respond to your inquiry and provide real estate-related follow-up.
Where SMS/text messaging is enabled, message and data rates may apply. Consent to receive marketing texts is not required as a condition of purchasing property or receiving real estate services. You may request that communications stop or that your communication preferences be changed, subject to transaction, legal, brokerage, and recordkeeping exceptions.
12. How We Share Information
We may share information only as reasonably necessary for the purposes described in this policy, including with:
- Rosaura Trejo and authorized brokerage personnel.
- Fathom Realty FL LLC and brokerage systems or compliance personnel.
- Website hosting providers, security providers, email providers, CRM/lead-management providers, analytics providers, form-processing providers, communication tools, and technical vendors.
- property information, property-data, mapping, media, or listing-display vendors where those services are active and authorized.
- Transaction participants and professional service providers when relevant to your inquiry or requested services.
- Government, regulatory, legal, brokerage, law-enforcement, or dispute-resolution parties when required or reasonably necessary.
- Successors or assigns in connection with a business transfer, website transfer, domain transfer, brokerage transition, or service-provider transition, subject to applicable law.
13. No Sale of Personal Information as a Data Product
We do not sell personal information as a standalone consumer data product. We do not knowingly sell personal information of minors. Some privacy laws define “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” broadly. If tools that may fall under those definitions are enabled, we will handle required notices, choices, and opt-outs as applicable.
14. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, providing real estate support, maintaining business records, complying with brokerage and brokerage and source obligations, resolving disputes, preventing fraud or abuse, and satisfying legal or regulatory requirements.
Retention periods vary based on the type of information, the nature of the relationship, the applicable transaction or inquiry, brokerage policies, source requirements, legal obligations, security needs, and operational requirements. When information is no longer needed, it may be deleted, de-identified, aggregated, archived, or restricted.
15. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, hosting security measures, SSL/TLS encryption where available, software updates, backups, monitoring, and vendor controls.
No website, email system, messaging platform, database, server, or internet transmission is guaranteed to be fully secure. Do not use ordinary website forms, email, SMS, or WhatsApp to transmit unnecessary sensitive information.
16. Your Choices and Privacy Requests
Depending on your location and applicable law, you may have rights to request access, correction, deletion, restriction, portability, opt-out of certain processing, withdrawal of consent, or information about how your personal information is collected, used, shared, or retained.
Requests may be limited by legal, security, brokerage, transaction, fraud-prevention, dispute-resolution, and recordkeeping obligations. We may need to verify your identity before responding. We will not discriminate against you for exercising legally available privacy rights.
17. California and Other State Privacy Notices
Certain state privacy laws may provide additional rights depending on your residency, the type of information collected, and whether the law applies to the website operator. Where applicable, you may have rights to know, access, correct, delete, obtain a copy of, or opt out of certain uses or disclosures of personal information.
Categories of personal information that may be collected include identifiers, contact information, internet or electronic network activity, approximate location information, commercial or real estate inquiry information, communication records, and inferences based on submitted preferences or website activity.
Sources may include you, your device/browser, website logs, inquiry forms, communication tools, CRM systems, brokerage systems, property information tools, vendors, and transaction-related parties. Purposes include responding to inquiries, operating the website, providing requested real estate support, security, compliance, recordkeeping, and communications.
18. International Visitors
This website is operated for real estate services primarily connected to Florida and the United States. If you access the website from outside the United States, your information may be processed in the United States or other locations where service providers operate. Those locations may have privacy laws different from your jurisdiction.
Where international privacy laws apply, we will handle requests and transfer issues as required by applicable law and the practical operation of the services.
19. Third-Party Websites and Services
This website may link to or embed third-party services, including social platforms, maps, property information tools, property-data-related tools, lenders, title companies, inspectors, insurance providers, builders, developers, scheduling tools, payment tools, analytics tools, and other vendors.
We are not responsible for the privacy, security, content, availability, or data practices of third-party websites or services. Review their policies before using them.
20. Automated Tools, AI-Assisted Content, and Website Operations
The website may use automated tools, templates, scripts, analytics, security services, or AI-assisted drafting tools to support website operations, content preparation, quality review, spam prevention, security, or user experience. We do not represent that private consumer information is used to train public AI models. If AI or automated tools are used for consumer communications or content generation, they should be used with appropriate human review and privacy safeguards.
21. Legal, Brokerage, and Compliance Exceptions
Nothing in this policy limits our ability to retain, use, disclose, or preserve information as reasonably necessary to comply with law, respond to lawful requests, enforce terms, protect rights and safety, prevent fraud, maintain security, comply with brokerage policy, comply with property information rules, preserve transaction records, resolve disputes, or cooperate with regulators, courts, property information organizations, brokerage compliance, or law enforcement.
22. Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in law, website functionality, vendors, real estate operations, brokerage requirements, property information requirements, or privacy practices. Changes become effective when posted with an updated effective date or last updated date.
23. Contact Us
For privacy questions, requests, or concerns, contact:
